Jay-Z Is Now The Chief Brand Strategist For Cannabis Brand Caliva. Rap’s first billionaire is showing no signs of slowing down in the myriad businesses that gave him that title. Now, Jay-Z has partnered with California cannabis brand Caliva, and the partnership doesn’t appear to be a simple endorsement deal. Instead, Jay has taken on the title of Caliva’s chief brand strategist, and will serve as a hands-on creative force in the brand’s future.

According to the announcement on Caliva’s website, Jay’s work with the brand will be “crucial”:

“He will play a crucial role driving creative direction, outreach efforts, and strategy for the brand…In this position, Mr. Carter will focus on and work to increase the economic participation of citizens returning from incarceration – many of who are not seeing the monetary benefits of legalization – through advocacy, job training, and overall employee and workforce development.”

That announcement also includes a quote from Jay himself, in which he expresses his enthusiasm for the new job and his partnership with Caliva:

“Anything I do, I want to do correctly and at the highest level. With all the potential in the cannabis industry, Caliva’s expertise and ethos makes them the best partner for this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.”

Stephen Lovekin/Getty Images

Jay-Z’s entrance into the cannabis game may be the shot in the arm the industry needs, with legal cannabis sales flagging as of late. His involvement will likely bring more visibility and publicity to cannabis products in general, an industry which also has celebrities like Whoopi Goldberg, Willie Nelson, and Snoop Dogg on board with products of their own.

It remains to be seen what Jay’s ideas for the future of Caliva are, but it’s a safe bet that we’ll be seeing them in action in the very near future.

12 COMMENTS

  1. Hola! I’ve been following your blog for a long time now and finally got the bravery to go ahead and give you a shout out from Atascocita Texas! Just wanted to mention keep up the fantastic work!|

  2. Thank you a lot for sharing this with all folks you actually recognize what you are talking approximately! Bookmarked. Kindly also consult with my website =). We may have a hyperlink alternate arrangement among us|

  3. When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get several e-mails with the same comment. Is there any way you can remove me from that service? Bless you!

  4. I don’t know if it’s just me or if everybody else experiencing issues with your site. It appears like some of the written text in your content are running off the screen. Can somebody else please comment and let me know if this is happening to them as well? This might be a issue with my browser because I’ve had this happen before. Kudos|

  5. Hey there just wanted to give you a brief heads up and let you know a few of the images aren’t loading properly. I’m not sure why but I think its a linking issue. I’ve tried it in two different internet browsers and both show the same outcome.|

  6. Pretty section of content. I simply stumbled upon your blog and in accession capital to assert that I acquire actually enjoyed account your blog posts. Anyway I will be subscribing to your feeds and even I fulfillment you access persistently rapidly.|

  7. Pretty nice post. I simply stumbled upon your weblog and wished to mention that I’ve really loved browsing your blog posts. After all I’ll be subscribing in your rss feed and I am hoping you write once more very soon!|

  8. I am only commenting to make you know what a remarkable experience our princess enjoyed reading yuor web blog. She realized such a lot of issues, including how it is like to have a very effective giving spirit to let men and women without problems completely grasp certain very confusing things. You really exceeded her expected results. Thanks for delivering those priceless, healthy, edifying and also fun thoughts on the topic to Jane.

  9. You actually make it seem so easy along with your presentation but I to find this matter to be actually something that I believe I’d by no means understand. It kind of feels too complicated and very large for me. I am looking forward in your subsequent post, I will try to get the grasp of it!

LEAVE A REPLY

Please enter your comment!
Please enter your name here