You may already have seen the viral photos of Lady Gaga and Adam Driver dressed in retro fashion, trotting across Italy, 1970s style. The duo are shooting the biopic House of Gucci, which traces the murder of Maurizio Gucci (Driver), who was killed by his ex-wife Patrizia Reggiani (Gaga) in 1995; she was convicted in 1998 and released in 2016.

It is expected to premiere November 24, but already fans are going so crazy over the movie that there are multiple unauthorized Instagram accounts tracking the progress of this Ridley Scott project. From the paparazzi shots of the star-studded cast (Jared Leto, Jeremy Irons, and Al Pacino are also involved) to sneaky on-set videos showing backdrops of century-old Italian villas, it’s just the beginning of the hype around this film, which is based on the book The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed by Sara Gay Forden.

Lady Gaga and Adam Driver filming House of Gucci in Lake Como.

Photo: Photopix/GC Images 

“The amount of excitement surrounding the film and its production has been utterly surreal,” says Wyatt Macgregor, who runs the Instagram account @thehouseofgucci, tracing the day-to-day filming. “Just over the past fortnight, we’ve amassed nearly ten thousand new followers. We developed this page to raise publicity about the upcoming film, the intrigues of the underlying story, and its fabulous cast.”

Everyone involved in this film is certainly getting a cross-country tour of Italy, maybe even a free vacation, while shooting in the most sought-after cities. They shot at landmarks in Milan, from the ancient church at the Piazza del Duomo, to the historic Galleria Vittorio Emanuele II shopping center. They also paid a visit to the Villa Necchi Campiglio, a home for the Necchi Campiglio family of industrialists. This masterpiece of Italian rationalism with Art Deco accents was built by architect Piero Portaluppi in 1935. In Rome, they’ve been shooting along the retail avenue Via dei Condotti; inside the actual Gucci boutique, which first opened in 1938; and most recently, at the Cinecittà Studios.

The first publicity image from the film to sweep the internet in March shows Gaga and Driver standing before a snow-covered mountain (that’s Monte Rosa) in Gressoney-Saint-Jean, a snowy town near the Swiss Alps. They also shot in the mountain resort of Valle d’Aosta, which is meant to represent St. Moritz, where the Gucci family went skiing every winter.

This post was originally published on Architectural Digest